So as a small company or startup the upside of microservices is the architecture lends itself well to the use of third party services. Using Auth0 for user auth

So as a small company or startup the upside of microservices is the architecture lends itself well to the use of third party services. Using Auth0 for user auth is awesome for not having to right a ton of user management boilerplate. Content ful for CMS capabilities gives you a content management system and UI. Firebase for DB and push services, Amazon SNS for notifications. A lot of early prototyping and startup tasks can be done gluing together third party services while you focus on core product offering. You can always pull back services as you outgrow these. I think this use case is one of the huge reasons microservice architectures have been so popular.