Although this site doesn't really offer any substance, I'm glad that Google is making this project more public. Not only it nice to have updates on the project

Although this site doesn't really offer any substance, I'm glad that Google is making this project more public. Not only it nice to have updates on the project (I do hope they continue to update this site with their progress) but I think PR campaigns like this will go a long way to swaying popular opinion on self driving technology. The faster they can get the public on their side, the fewer regulatory hurdles they will face.