This reminds me of a talk by Steve Yegge (an episode of the original old StackOverflow Podcast) where he says that the reverse is true a lot of the time. If you

This reminds me of a talk by Steve Yegge (an episode of the original old StackOverflow Podcast) where he says that the reverse is true a lot of the time. If you announce something and people find it lacklustre, they won't even care when you release the product even it is amazing. Similarly if you hype before release and deliver, you will never be able to meet the hype that you set yourself and that will lead to failure. [1]: http://stackoverflow.blog/2008/10/podcast-25/ http://stackoverflow.blog/2008/10/podcast-25/