Yes. If I had just known that 10 years ago. ;) I think the more important aspect is that the benefits happen regularly. If you close an extra deal a year or lo

Yes. If I had just known that 10 years ago. ;) I think the more important aspect is that the benefits happen regularly. If you close an extra deal a year or lower churn a tiny bit, it's a huge ROI. Which says to me that the price should be non-trivial..