Optimizations like this one with Rockefeller sells well, i.e., relatable, to many people because they tend to optimize locally themselves. As you alluded, local

Optimizations like this one with Rockefeller sells well, i.e., relatable, to many people because they tend to optimize locally themselves. As you alluded, local optimizations could lead to problems at the global level, e.g., lack of system robustness. Unintended consequences. Unfortunately, manufacturing has taken this road in developing fragile products. Even the food industry "optimizes" production to maximize taste preferences at the expense of nutrition: http://ajcn.nutrition.org/content/72/6/1424.full http://ajcn.nutrition.org/content/72/6/1424.full