I don't know exactly. I guess it's a series of realizations. a) Sometimes, we see candy as some kind of reward or treat. Most children are given chocolate etc.

I don't know exactly. I guess it's a series of realizations. a) Sometimes, we see candy as some kind of reward or treat. Most children are given chocolate etc. as a reward. So, to a certain extend, it is seen as something special. Most chocolates are marketed as special, as a reward, as well. But to be honest, chocolate is cheap and there is an endless supply. The realization for me is: There is no shortage. There is no scarcity. There is no need to eat it. I can buy candy whenever I want. There's really nothing special about it. In fact, most chocolate is quite nasty anyways, cheaply produced garbage, especially in the US ;) b) It's an addiction and the desire fades, if you don't eat sugar for a while. I'm an all-or-nothing guy. If I eat a bit of chocolate once, I might as well eat it every day. I must cut it entirely and fight cravings by other means. Someone suggested drinking a glass of water. This works. I ate some sugar-free gum once in a while to fight cravings. For some people, this won't work and they need to allow themselves a cheat day once per week or something like that. c) Eating sugar is a habit and breaking it gives you more awareness of your behavior, which I find desirable in general. d) I like to see myself as a person who eats healthy. e) I like to see myself as a person who is able to resist sugar, especially because everybody finds it totally normal to eat tons of sugar and doesn't see the problem. This plays to my ego ;) f) After a few days, it's less about avoiding sugar, but to not break the chain of abstinence. Think Seinfeld-calendar.