Just a thought: don't people love google. I mean in the sense that even non-techy users can look at google and say "wow these guys have changed the world". Or e

Just a thought: don't people love google. I mean in the sense that even non-techy users can look at google and say "wow these guys have changed the world". Or even at the very least, "hey cool, I found it". Doesn't that brand affection count for something? I have never met a non-techy user express love for facebook in the sense that it was doing anything special or even worthwhile. To them it's just yet another way to talk to their friends. Sure it may be the best way, but the perception is that its just a damned messaging interface. A cool contact book. I don't know. Personally as a more tech-savy user, I love google. They have done so much good it makes it hard for me to get upset with them over privacy issues; so many things become pretty trivial. Google made information easily accessible to the entire world. They liberated costly video media by taking on youtube's ridiculously non-sustainable business model. They run goog-411! <3. Google maps is the best, google mail is the best, with google docs i can say goodbye to bloat-ware to write a freaking essay. There's google scholar, google translate, google code, ... they don't have to do any of these things, much less make them freely accessible and zero-cost for the entire world. Oh yeah, then theres little teeny tiny google.org Man I love google, they can have my information anytime they want it. <3 Thanks google! So my point is people can say xyz company is the next Google killer all they want. They can say feature is X is going to turn the tides. But really, perceived brand awareness/trust/loyalty does count for something. Does facebook even have a charity arm?