Thank you for these, they're very enlightening. What was the point of having a strong retail distribution, though, esp. given the nature of the product and its

Thank you for these, they're very enlightening. What was the point of having a strong retail distribution, though, esp. given the nature of the product and its target market? If it's on Amazon why would it need to be available at Target or Walmart? Also, when you're small, keeping stock with big retailers can be very costly, not just in headcount but in cash. If this was indeed part of their strategy it's weird.