I honestly think that it would only take one or two high class universities to boycott the large publishing corps to bring the whole house of cards down. If MIT

I honestly think that it would only take one or two high class universities to boycott the large publishing corps to bring the whole house of cards down. If MIT and Stanford (for instance) made it a policy to publicly recommend and prefer arxiv etc then it would set a trend that would be emulated by the rest of the universities. It takes some high profile researchers in each field to start the ball rolling. They are the people whose work others will track down wherever it's published.