Agreed for sites like reddit, digg, maybe even closer to 330 or 4am on Sunday. None of the usual, intelligent users are on at that time to be critical of your s

Agreed for sites like reddit, digg, maybe even closer to 330 or 4am on Sunday. None of the usual, intelligent users are on at that time to be critical of your site or discredit the comments you leave. Everyone is just blindly voting. Of course, press releases are probably the most reliable and effective way.