To be clear: it's not for the lack of alternatives, like http://frontiersin.org http://frontiersin.org or http://elifesciences.org http://elifesciences.org .

To be clear: it's not for the lack of alternatives, like http://frontiersin.org http://frontiersin.org or http://elifesciences.org http://elifesciences.org . It's purely a cultural problem with life sciences . The problem is how to get way more people to publish in open access journals, so that they become prestigious. Elife is doing good progress with it.