The author of this article talks about how Google's advantage is "intent": people who see Google ads are typically those that are searching for something. The

The author of this article talks about how Google's advantage is "intent": people who see Google ads are typically those that are searching for something. The problem is the author then utterly fails to make the case for how Facebook can tap into this, and ends up talking about Facebook's advantage over AdSense, not AdWords - and of course, it is AdWords that are geared towards intent. > If Facebook can use my interests, sex, age, location, who I’m friends with and their age, location, interests etc. to infer that when I’m searching for a ‘bobbin’ it’s probably because I want to tie steelhead flies with it, then it makes more sense for every publisher on the web to use Facebook’s ad network than Google or anyone else because they will simply make more money. The problem with this statement is, how does Facebook know that the person is searching for anything at all? After all, they are searching on Google, not on Facebook.