On our real estate listing / brokerage site, we have a "GET MORE INFO" button on every property. When a user hits that they'll get an automated response with a

On our real estate listing / brokerage site, we have a "GET MORE INFO" button on every property. When a user hits that they'll get an automated response with a title report, but then our agents will follow up the same day with a short note about the property and any additional info we can find. The human follow up tends to be a magic moment and if our agents are able to provide some juicy info, the customer usually sticks with us for their purchase.