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Ethics & Apple: do the optics matter?
- aphyr 16y ago"Optics." You keep using that word. I do not think it means what you think it means. I've read the article twice, and am still puzzled. Does anyone else get this? Is it marketspeak?
- neonfunk 16y agoIt's from David Carr's NYT op-ed: "... and regardless of how the law shakes out, the optics are horrible for Apple." So I think in that context it means "how it appears" vs. "how it is".