"Perceived value is the worth that a product or service has in the mind of the consumer. For the most part, consumers are unaware of the true cost of production

"Perceived value is the worth that a product or service has in the mind of the consumer. For the most part, consumers are unaware of the true cost of production for the products they buy; instead, they simply have an internal feeling for how much certain products are worth to them." [1] Some times you just can't sell an item for more than it costs. This is particularly true for technology companies who are pushing the envelop on the technology front. For example, the EO-444 tablet sold for $2000 in 1993. [1] www.investopedia.com/terms/p/perceived-value.asp [2] http://www.oldcomputers.net/eo-440.html http://www.oldcomputers.net/eo-440.html