Bingo. There's a lot of "DL allows us to do X so we should make a product / service using DL to do X", rather than "We think there's value in something doing Y

Bingo. There's a lot of "DL allows us to do X so we should make a product / service using DL to do X", rather than "We think there's value in something doing Y, what allows us to do Y? <research> DL allows us to do Y better than anything else, lets use DL" You gave the example of Slyce. Their products are cool, but I can't help but think "is DL the best way to get that end result?" for lots of the things they do.