Providing users the best recommendations so they participate more, get more from the service, and churn less. Detecting fraud and so saving money. Predicting us

Providing users the best recommendations so they participate more, get more from the service, and churn less. Detecting fraud and so saving money. Predicting users who are about to leave and allowing us to reach out to them. Dynamic pricing to take optimum advantage of the supply and demand curve. Delayed release of product so it doesn't all get reserved immediately and people don't have to camp the release times.