With respect to the kids, its worth looking at the demographics of actual viewers leading to interesting commercial choices where the ads are mostly old people

With respect to the kids, its worth looking at the demographics of actual viewers leading to interesting commercial choices where the ads are mostly old people pills and old people cars. Meanwhile the content is aimed, narrowcasting style, right back at the old people to steal old people from other news channels rather than to try and appeal generally, so there's lots of coverage of the 2010s antics (or deaths) of 1970s child TV stars, 60s musicians, and so forth that mean nothing culturally to a 2010s kid. No 2010s kid is going to get "street cred" socially by walking into school talking about how sick Buicks are and Crestor is awesome and its almost but not quite the 15th anniversary of John Ritter's death.