I think that's why projects like Elon's Solar Roof have so much potential from a grass roots perspective, blending energy consumption awareness with self-concer

I think that's why projects like Elon's Solar Roof have so much potential from a grass roots perspective, blending energy consumption awareness with self-concern (and coolness). If it was a daily concern for most of us, and not something to just get bummed out about a couple times a week, people would be hyped about it. Sometimes it just seems like every solution is on some global scale that barely involves us. There's a handful of graduates who will get some old MS money (and good for them). And I'll keep living exactly the same. I know there's probably lower hanging fruit around the world, but I hope for effective solutions we can put into practice that change the conversation (as Don Draper would put it).