This is so important. We had this experience (as a client) when we went around to find a venue for our wedding (100 people). The restaurant that got the bid w

This is so important. We had this experience (as a client) when we went around to find a venue for our wedding (100 people). The restaurant that got the bid wrote us a personalized letter, included information on the town and hotels that would be available for guests nearby, etc etc.. The rest just sent short notes. As a leader in an IT department, I asked for proposals for a 40K software review. All of them responded with no-brainer copypaste letters. All but ONE, who took their time to make a good, detailed offer. They called me, we met for an hour with their experts, THEN they made a thoroughly thought out offer. Guess who got the job?