I've only got one caveat about this article - in a competitive space where money is being raised, being 'the leading provider of' or 'the market leader' counts

I've only got one caveat about this article - in a competitive space where money is being raised, being 'the leading provider of' or 'the market leader' counts for a lot. There's therefore a lot of incentives for the less-than-ethical to exaggerate numbers that can't easily be independently verified. If you go out the door with hard stats, be prepared for someone else to use those stats and claim they're doing better than you - and their claim will have a bit more verisimilitude because they won't have to guess about your performance. Frustrating, but it happens.