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> How about publishers serve ads from their own main domain ? ... Yeah, I'm a big fan of the idea. Imagine this - what if advertisers would give you a small PH

> How about publishers serve ads from their own main domain ? ... Yeah, I'm a big fan of the idea. Imagine this - what if advertisers would give you a small PHP script to include in the website source code, that would run random code on the server, instead of ga.js? Would they think twice before including that crap? I bet they would. As it stands, I've encountered sites that wanted me to run even 10 different scripts on a page, for ad networks I haven't even heard about.

piaste 10y ago
Also, correct me if I'm wrong, but this would make it virtually impossible for the ad provider to reliably measure how often their ads are viewed, forcing them to consider only clicks in their business model. This may be a pro or a con, I'm not sure. Would optimising for ad-clicks instead of ad-views encourage more valuable and interesting ads, that one would actually want to know more about? Or would it encourage (literal) big mouse clickbait at the expense of understated, informative, Google Analytics-style text ads?