I'm pretty sure advertising has been doing, expanding and seeking the "they don't know they're being advertised to" for quite a while. IIRC it was developed aft

I'm pretty sure advertising has been doing, expanding and seeking the "they don't know they're being advertised to" for quite a while. IIRC it was developed after people being exposed to ads over time learned to recognize them and put up mental filters to filter ads out as a very efficient workaround that block, more recent developments include neuromarketing in the early 2000's. Point is this trend exists because it is the path of evolution of advertising, and I personally doubt adblocking has enough impact yet to push the established course of advertising in a different direction. Publishers are encouraged to find new ways to get revenue preferably outside of advertising so their revenue would not be at risk. You can only put so much sponsored content on your website before you start losing traffic , i.e. ad revenue and need to resort to shadier practices and this cycle continues until the website dies.b