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I don't take this as an attempt to re-define anything. It's a pretty clear statement of a (admittedly strong opinion): Advertising is, by its very nature, an in
by bunderbunder 10y ago
I don't take this as an attempt to re-define anything. It's a pretty clear statement of a (admittedly strong opinion): Advertising is, by its very nature, an intrusion.
I don't think that is completely out of line. An ad's purpose is to convince me to part with some amount of my time or money. And even when they don't managed to do that, they still have an impact on my environment. It ends up cluttered with animated banner ads and auto-playing videos and tasteless billboards and sudden jumps in the audio volume coming out of my radio. It fills my mental space with memes that are deliberately engineered to harm my mental health by convincing me that I'm too hairy and smelly and old and bald and bored and overweight and under-penised and any number of other things that I wouldn't be the slightest bit worried about otherwise.
Which isn't to say that there aren't ads that I appreciate (shout out to Metromile for running the most recent subway ad to get me to buy a product), but they do seem to be a relative rarity in the grand scheme of things. That's coming from someone who deliberately tries to occupy a low-ad environment by avoiding things like live TV, though, so there's my bias.