They're not even comparable as e-readers Everything is comparable once you own one or the other. The risk to the Kindle is not that people shopping for e-reade

They're not even comparable as e-readers Everything is comparable once you own one or the other. The risk to the Kindle is not that people shopping for e-readers will choose the iPad over it for that purpose, but that people who buy iPads for any number of other reasons will be less likely to buy dedicated e-readers.