At my company (not SpotHero) we literally call them Support Heroes. And they have done some truly heroic things for our customers. Some of the stories can be tr

At my company (not SpotHero) we literally call them Support Heroes. And they have done some truly heroic things for our customers. Some of the stories can be truly emotional. Going a step further, as someone in marketing I suspect they are likely one of our company's larger contributors to the value and awareness of our brand. It is very hard to quantify, but I don't think there is a single person I work with who wouldn't agree that they add value and are not a cost center.