It's a curation method where the cost of curation is paid for by the advertisers, as opposed to an independent group, an industry group or end users. It seeks

It's a curation method where the cost of curation is paid for by the advertisers, as opposed to an independent group, an industry group or end users. It seeks to solve the issue of people blocking ads for safety/security reasons or for crossing some threshold of reasonable annoyance. I don't use ABP so I can't speak to whether they are good owners of that role, or whether they are corrupt. I think the idea of curation is good, but it is a brutish hack around (perceived or real) poor self policing by the advertising industry.