I see it more like a journey. The "throb" is something that makes you think, yes, I want to go there. Next thing you know, you're on it. And then you write it u

I see it more like a journey. The "throb" is something that makes you think, yes, I want to go there. Next thing you know, you're on it. And then you write it up in a way that is as close as possible to what it felt like to be on it. So that, in the end, the hard part is that it's over. The idea has run its course, time has passed. And I think it's worse when the project has succeeded because when it hasn't, nothing is over.