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>the ad auction has to be closed Absolutely not. It would take some more time for your ad campaign fine tuning to apply, and to count clicks, that's all. Ad ne

>the ad auction has to be closed Absolutely not. It would take some more time for your ad campaign fine tuning to apply, and to count clicks, that's all. Ad networks would install their boxes in datacenters and hosting providers' networks. Ads would cost a little more. >content injected server-side into the HTML page before sending the first byte to clients Injected, yes, but why before sending the first byte? >it also means that you're giving the advertiser control over your entire page/website and of the clients' browser I'm sure WhatWG will quickly find a technical solution to this problem too. Say, a special HTML tag attribute that tells the browser "treat content inside as third-party", which eventually will be exposed to ad blockers. Spiegel is right, "it would not be a long-term solution"

jcranmer 10y ago
> I'm sure WhatWG will quickly find a technical solution to this problem too. Say, a special HTML tag attribute that tells the browser "treat content inside as third-party", which eventually will be exposed to ad blockers. I believe the tag you're looking for is <iframe sandbox>.
jamiequint 10y ago
"Ad networks would install their boxes in datacenters and hosting providers' networks. Ads would cost a little more." You're vastly over-simplifying the technological problems involved with site-serving ads. The bids don't come from "ad networks" - I also assume you mean ad exchanges not ad networks? - they come from a federated collections of bidders (generally called DSPs or other custom bidders, which there are hundreds or thousands of). They also rely on extensive client-side cookie matching in order to determine who the user is and how valuable they are. Not only that, but then the ad itself lives on a different server from the one doing the bidding, and is often generated dynamically based on that specific user as well. You can't just dump these either; real-time bids from many sources, user-based advertising, and dynamic advertising, are some of the key contributors to the continuously increasing value of remnant ad placements over the last 5-10 years.

jcranmer 10y ago

> I'm sure WhatWG will quickly find a technical solution to this problem too. Say, a special HTML tag attribute that tells the browser "treat content inside as third-party", which eventually will be exposed to ad blockers. I believe the tag you're looking for is <iframe sandbox>.

jamiequint 10y ago

"Ad networks would install their boxes in datacenters and hosting providers' networks. Ads would cost a little more." You're vastly over-simplifying the technological problems involved with site-serving ads. The bids don't come from "ad networks" - I also assume you mean ad exchanges not ad networks? - they come from a federated collections of bidders (generally called DSPs or other custom bidders, which there are hundreds or thousands of). They also rely on extensive client-side cookie matching in order to determine who the user is and how valuable they are. Not only that, but then the ad itself lives on a different server from the one doing the bidding, and is often generated dynamically based on that specific user as well. You can't just dump these either; real-time bids from many sources, user-based advertising, and dynamic advertising, are some of the key contributors to the continuously increasing value of remnant ad placements over the last 5-10 years.