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If you'd actually read the article you would see him advocating being specific about your own qualities instead of using buzzwords. This is good advice.
by sh1mmer 16y ago
If you'd actually read the article you would see him advocating being specific about your own qualities instead of using buzzwords.
This is good advice.
- stcredzero 16y agoA pity it has to be wrapped in the "X is dead" gambit for marketing purposes.
- nollidge 16y agoIt's a headline, not a gambit. What would you have him do instead? Also, to be completely pedantic: the word was placed in quotes, and the adjective form was used rather than the noun. Which, to me, means not that authenticity is dead, but that using the word "authentic" is (or ought to be) dead.