3 ms·

This view is my case in point. But given how the marketers at your company seem to be behaving, I understand your frustration. But look at Steve Jobs: the ULT

This view is my case in point. But given how the marketers at your company seem to be behaving, I understand your frustration. But look at Steve Jobs: the ULTIMATE marketer if there ever was one. Or Mark Benioff, another brilliant marketer. Would you accuse them of skimming?

synicalx 10y ago
That's two people out of an entire industry though, not a great sample size. And it could be argued that for all his marketing expertise and long drawn out pauses, Steve really just had a brilliant set of products to sell. My experience has been that marketing in a 'normal' organisation is that they expend a lot of time and effort trying to sell a product that's just not that good or innovative. I think that's where the whole 'lipstick on a pig' analogy comes into play, and also where people's inherent distrust for anyone in marketing/advertising stems from.