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Sounds like you should move to work at a company that is beholden to its paying customers. As a marketer at such a company, my job is twofold--to help people fi
by shostack 10y ago
Sounds like you should move to work at a company that is beholden to its paying customers. As a marketer at such a company, my job is twofold--to help people find our product (because they can be in market for what we offer but not know we exist), and get them the info they need to make their experience as positive as possible since there is a bit of a learning curve and our data shows that, shocker... people who know how to use our product are more likely to buy it and remain customers because they get more value out of it and unfortunately it isn't always easy to surface that info within the product.
We don't sell or auction off our data because that would not be in the interest of our customers. Admittedly it can be confusing for sales reps from companies who want to put ads on our site when I explain why we wouldn't sell out our customers like that, so we are probably not the norm.
As a marketer it is frustrating when things are done that harm the reputation of the profession just as i imagine many engineers hate bad actors who write malware or people who write basic CRUD apps, talk it up, and give the impression that software engineering is overly simple.