5 ms·
I mean, given that vast majority of marketing I experience annoys and offputs me, it's hardly surprising there is a distaste. This article popped up a full-scr
by Latty 10y ago
I mean, given that vast majority of marketing I experience annoys and offputs me, it's hardly surprising there is a distaste.
This article popped up a full-screen covering banner. Kind of makes the point. That kind of marketing actively makes me dislike you.
- TheCoreh 10y agoMarketing is not the same as advertisement, though. There's a lot more to it than that.
- anacleto 10y agoSo many people still don't get this.
- probably_wrong 10y agoI guess they need better marketing
- davidivadavid 10y agoThey don't. A few years back, clever SV marketers renamed marketing "growth hacking" and everybody's been swallowing it whole ever since.
- synicalx 10y agoI'm yet to hear the term "growth hacking" used outside of a joke.
- davidivadavid 10y agoGoogling for "growth hacking" will show you a few (thousand) examples.
- saycheese 10y agoAdvertising is a subset of marketing.
- Devolver 10y agoYeah, I totally hear you on the pop up. I kinda hate them and think they suck UX wise, but email opt-ins are my bread and butter, and I only set it only trigger when people are about to click away. Also, as the article (hopefully) argues, "Marketing" encompasses a whole lot more than lead-gen and customer acquisition (two things pop-ups can help with).
- basch 10y agoif i was about to close a tab/window, and a popup appears, why would i suddenly go "oh now i want this" all the popup does is confirm i was right to be leaving. its like letting the door hit me on the way out. also i accidentally trigger them while reading, and then sometimes leave.
- ldjb 10y agoI have visited websites offering services I was interested in, however the price was too dear. When attempting to leave the site, I was presented with a better offer, which I accepted. If you have absolutely no interest in the product or service in the first place, then a pop-up is unlikely to change your mind. But if it's just that the deal wasn't good enough, this strategy can work.
- basch 10y agoI agree. A discount or coupon is different than "sign up for our newsletter"
- Latty 10y agoExcept you could offer that price from the beginning, but you want to try and raise the value the viewer thinks the product has before hitting them with the real price. That's scummy at best, and would instantly make me never do business with you.