2 ms·
Why? Games are an insanely huge market and Xbox seems to have been amazing at keeping the Microsoft brand relevant in the consumer space.
by Fr0styMatt88 10y ago
Why?
Games are an insanely huge market and Xbox seems to have been amazing at keeping the Microsoft brand relevant in the consumer space.
- argonaut 10y agoGames are a huge market but it's also extremely competitive and difficult to build a lasting advantage over your competitors. It's all hits-driven, so in many respects competing is closer to running a Hollywood studio than a tech-driven or even sales-driven company. Contrast this to a group like Windows or Office where Microsoft knows they will be making billions of dollars off of it over the next 10 years, even if they also know it's in decline.