3 ms·

Plenty of Microsoft execs/share holders who'd be glad to see the back of Xbox and games altogether.

• deleted 10y ago
  [deleted]
• Fr0styMatt88 10y ago
  Why? Games are an insanely huge market and Xbox seems to have been amazing at keeping the Microsoft brand relevant in the consumer space.
  • argonaut 10y ago
    Games are a huge market but it's also extremely competitive and difficult to build a lasting advantage over your competitors. It's all hits-driven, so in many respects competing is closer to running a Hollywood studio than a tech-driven or even sales-driven company. Contrast this to a group like Windows or Office where Microsoft knows they will be making billions of dollars off of it over the next 10 years, even if they also know it's in decline.
• ak217 10y ago
  [citation needed]
  • ajeet_dhaliwal 10y ago
    It was fairly well reported especially a couple of years ago but since Nadella looks like he's decided not to sell it it's quieted down now. One article among many: https://www.theverge.com/platform/amp/2014/5/6/5686380/bill-gates-comments-on-potential-microsoft-xbox-sale https://www.theverge.com/platform/amp/2014/5/6/5686380/bill-...
    • ak217 10y ago
      Cool, thanks for the citation. Didn't know that. I wonder why Microsoft isn't trying harder to make Xbox a home automation hub/Alexa competitor, or push it as a VR platform.
      • yodon 10y ago
        Xbox was launched in an era when there was real fear that Sony's then upcoming PlayStation would "win the living room" and home purchases of Windows PC's would cease. No one thinks of the PlayStation as a general purpose conpetitor to the PC in the home today, so now the Xbox is just an incredibly low margins product (for Microsoft). Microsoft would much rather sell you a much more profitable PC as your VR hub/Alexa competitor.