In that case you can report them to the FTC. Under CAN-SPAM they must: -[Have] A visible and operable unsubscribe mechanism is present in all emails. -Honor

In that case you can report them to the FTC. Under CAN-SPAM they must: -[Have] A visible and operable unsubscribe mechanism is present in all emails. -Honor all opt-out requests within 10 days. Failure to provide either of those on any automated business email is a violation of the act. A number of these startups (and tools) are in violation of the act with this 'illusion'.