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(Disclosure: I'm MindFire's co-founder -- http://www.mindfireinc.com http://www.mindfireinc.com) I'm curious as to what you did with MindFire, and what marketi
by daverosendahl 10y ago
(Disclosure: I'm MindFire's co-founder -- http://www.mindfireinc.com http://www.mindfireinc.com)
I'm curious as to what you did with MindFire, and what marketing objective(s) you were trying to solve?
As strange as it sounds (given that we are often considered a marketing automation company), I tend to agree with the notion that the space is getting out of hand, but for slightly different reasons than the original post.
What I see is that there are many (many!) different problems marketers are solving for. All vendors claim they do everything (which as we know, is simply not true). For a marketer seeking a specific solution, it is becoming increasingly difficult to identify the right solution.
In a similar fashion, as a provider of this kind of technology, it is increasingly difficult to communicate with the market given that there are so many similar messages.
Interested in everyone's perspective.