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The guru of the bottom of the pyramid
- hga 16y agoThe author of “The Core Competence of the Corporation” (1990 and very important) and: "“The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits” (2004) was a counterblast against two types of intellectual laziness: that of corporate titans who were ignoring the bulk of humanity and that of humanitarians who regarded profit as a dirty word. He argued that the world’s poor represented trillions of dollars’ worth of pent-up spending power."