I'm the founder of a recruiting software company (SnapHop) and I will tell the recruiting industry like the real estate industry is actually shockingly difficul

I'm the founder of a recruiting software company (SnapHop) and I will tell the recruiting industry like the real estate industry is actually shockingly difficult to disrupt. This is in part because recruiting is basically sales. Except your not selling a simple widget but a massive change. A career change for many is filled with as much trepidation as public speaking (I'll find the source shortly). The other problem similar to health care is regulation and compliance but mainly it is because the industry is a very human industry despite all the big-data machine learning promises. Getting rid of recruiting is like getting rid of sales. The big players in the industry are pretty much equivalent to google and facebook -> indeed and linkedin. The problem is you can only make so much money on advertising so they are trying to automate recruiting but still rely heavily on a service based approach (that is you still need humans). This is because advertising exacerbates the signal to noise ratio. When google enters the industry (which I believe they just did recently) expect linkedin and indeed to become even more service based (ie highly efficient super recruiting firms). Consequently cutting edge recruiting software has now become more focused on marketing automation which is what my company does (albeit we are more focused on the traditional inbound aka websites instead of the annoying email nagware you have seen). That is giving recruiters better tools to do their job. That being said my recent idea is instead of giving recruiters (or corp talent acquisition marketing) sales automation what if we give individual candidates that software? That is give the candidates drip campaigns and automated sales replies and beautiful personal career portfolio websites. That is allow smart candidates to sell to recruiters and company at scale. I haven't figured out the monetization for it or the actual demand but I think it would be interesting and potential disruptive empowering candidates.