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TV is where music was in the early 2000's. Technology, and streaming in particular, has advanced to such an extent that it's a no brainer. Like music executives
by chrisherd 10y ago
TV is where music was in the early 2000's. Technology, and streaming in particular, has advanced to such an extent that it's a no brainer. Like music executives were, TV producers are archaic and they've presided over its demise because they have had a monopoly which was so good for so long. They've accepted the way things are as the way they will always be without cognition of the change they were witnessing.
TV is dying because you have to pay more money to have no control over the schedule of things you watch, in comparison to streaming.
In the UK, for sports at least, it is even worse. Up to £90/$120 a month for the full TV package yet I can't even watch the soccer game I want to watch it's picked for me, it's absurd. Yet I can go online and watch an international stream of the same game for free.
Spotify emerged and changed the paradigm, the same will happen to TV but with one critical evolution; the extinction of garbage television.
Programming outside of live television is dead, it makes no sense to persist. The film and TV series market have been sewn up. The greed of sporting government/TV corporation has prevented this so far with Live TV but they'll fall or face the same problem the music industry did, which they already are.
The death of satellite Television is the first step to a better, economically efficient, world for consumers.
If you follow the natural path, advertisement on Satellite television may be the most wasteful form of advertisement imaginable. It's a small step to imagine a world where advertisements around a sporting event are tailored specifically to an individual, if you subscription is linked to your Facebook account or Google search history. It therefore must be assumed if more targeted advertisement could be achieved live events would be subsidised to reach the appropriate audience.
- SixSigma 10y agoWould you rather have advertising that you might be interested in or for soap powder ? I assume we'd both rather have zero advertising while trying to watch television. I do find a real difference between general broadcast TV adverts, which I just mute, and the advertising on Eurosport (I subscribe to it online though it is on cable/satellite) which is usually more tailored e.g. when I watch cycle racing, many of the ads are for cycling equipment, travel, & sporting goods i general. When I watch motorbike racing it's tyres, motorbikes & equipment etc. It's like when buying a magazine. I actively look through the adverts in my interior design magazine because they are all interior design releated. Whereas the ads in the TV guide, to pick an example, are actively avoided.