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I think you may only be seeing things from your own point of view. The % of people that click and complete purchases from these re-marketing ads when they are d
by 20years 10y ago
I think you may only be seeing things from your own point of view. The % of people that click and complete purchases from these re-marketing ads when they are done correctly is huge. Oftentimes in the 80% range when done correctly. When someone places something in a shopping cart but then leaves without finishing the purchase, that shows intent. There are a lot of things that could have interrupted that purchase. Reminding them about it and even offering a % off promo is very effective and many people appreciate it.
Yeah when done poorly, it can be ineffective and overbearing but I think that is the case with a lot of things that are done poorly.