3 ms·
Marketing <> Sales It's kinda like a designer and developer. People who only see IT work from a distance may feel they are 'people who make websites' but there
by Gustomaximus 10y ago
Marketing <> Sales
It's kinda like a designer and developer. People who only see IT work from a distance may feel they are 'people who make websites' but there is a entirely different skillset and method difference, but there can be some crossover and they combine well together.
- Spooky23 10y agoAs a target of a lot of both marketing and sales, from my pov they are merging. These super targeted email and phone campaigns are more like a sales process. Marketing traditionally was about educating with propaganda and matching problem with solution for lead generation. Now there's more attempts to actually sell! On the sales side, the old school salespeople who were really there to build relationships and solve problems are a dying breed. Modern salespeople are hamsters on some micromanaged CRM wheel, even from big companies.
- davidivadavid 10y agoDirect marketing isn't exactly new. Whether your consider it marketing or sales is kind of an academic debate, but that overlap has always existed (how could it not?).