Welcome to the zero sum endgame of the global economy. As real innovation slows, markets become a zero sum game, with everyone competing to push their "differen

Welcome to the zero sum endgame of the global economy. As real innovation slows, markets become a zero sum game, with everyone competing to push their "differentiated" brand on a finite consumer base. If improving your products is too hard, all you have to do is spend more on tricking the consumers into buying it. Except once everyone figures it out, the war escalates, getting more scummy and deceptive with each iteration. At least it means we won't run out of jobs for people; once there is no more engineering to be done, everyone will eventually work in some outlet of sales and marketing.