It's way too easy to sign up for 10 different services and receive 10 different "personalized" e-mails, when you just wanted to be left alone and check things o

It's way too easy to sign up for 10 different services and receive 10 different "personalized" e-mails, when you just wanted to be left alone and check things out. Most of the time if money is going to change hands I want a simple transaction, without additional humans sticking their grubby hands in and complicating things. High-touch sales does that.