> Advertising is always "deceitful". I think that the difference, at least to me, is that none of those examples are trying to be a personalized message. Imit

> Advertising is always "deceitful". I think that the difference, at least to me, is that none of those examples are trying to be a personalized message. Imitating a hand-signed card that imitates "caring" says "we wanted you to have the same emotional reaction as if we did put in the effort but without us having to actually put in the effort." It's automating feelings and that rubs me the wrong way. Ah well, just another step along the path of automating everything to the point where robots read the mail, respond to the mail, send the mass-mail, decide what to deal with and what to discard, then dealing with the discarded remnants.