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Not really spam. The person you are e-mailing is using your product. So it's about connecting with that person and helping them use your product to such an exte
by devoply 10y ago
Not really spam. The person you are e-mailing is using your product. So it's about connecting with that person and helping them use your product to such an extent that they stick around and pay for your product. It would be great if you could give your personal attention to each and every customer, but you can't.
- tomc1985 10y agoIt's way too easy to sign up for 10 different services and receive 10 different "personalized" e-mails, when you just wanted to be left alone and check things out. Most of the time if money is going to change hands I want a simple transaction, without additional humans sticking their grubby hands in and complicating things. High-touch sales does that.
- imron 10y agoThe problem exists because for every one of you (or me) there are ten others who convert better with the sticky drip campaigns.