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Radio Industry. I know it's a slowly dying business, but that's because the giants are too slow to turn. I want to be able to go to a website, ask for demogra

Radio Industry. I know it's a slowly dying business, but that's because the giants are too slow to turn. I want to be able to go to a website, ask for demographics that I am looking for and be able to purchase an advertisement and hire talent to record my commercial. As it stands, you have to deal with salespeople.

jdavis703 10y ago
Isn't this what ad agencies are supposed to do? Or are you saying you want a digital-only ad agency, like Adwords, except for radio?
- paulrosenzweig 10y ago
  I think the poster meant Adwords or some similar self-serve solution.
- starik36 10y ago
  Yes, something similar to AdWords. Which Google previously did do, but then cancelled it. http://betanews.com/2007/04/16/google-s-ad-moves-ruffle-feathers/ http://betanews.com/2007/04/16/google-s-ad-moves-ruffle-feat... I want my pool cleaning guy to be able to go online and buy a radio commercial advertising his business. If he has to go through a salesperson and negotiate and all that, you've already lost him. I think there is a ton of money sitting on the table waiting to be claimed for this opportunity.
  - confiscate 10y ago
    Why do you think there is a ton of money for this? Currently buyers go through salespeople--it's not elegant but not it is working. How much more money would an automated system be able to extract, given that some buyers are comfortable with doing it in-person?
    - starik36 10y ago
      Right now the small time business money is not on the table at all. Couple of reasons for that. One is that it's expensive to buy. One cause of that is that you have to pay sales people. If you remove sales people layer, you would lessen the cost of the ads and allow these people to come to the table. Second reason is that dealing with sales people is a hassle. Their incentives do not align with those of the buyer. Salespeople do not want to deal with small timers because commission is too small.
paulrosenzweig 10y ago
I bought display ads in Nature (the journal) a while back. There's no way to purchase without talking to a salesperson. However, I expect they want to keep it this way.
- stevesearer 10y ago
  I sell advertising on my site without any automated ad network and it is fantastic. Automating the process might be easier in some respects but I am very protective of of my readers and only want ads which are both high quality and relevant. Having to talk to me is a good filter to ensure that happens.

jdavis703 10y ago

Isn't this what ad agencies are supposed to do? Or are you saying you want a digital-only ad agency, like Adwords, except for radio?

paulrosenzweig 10y ago
I think the poster meant Adwords or some similar self-serve solution.
starik36 10y ago
Yes, something similar to AdWords. Which Google previously did do, but then cancelled it. http://betanews.com/2007/04/16/google-s-ad-moves-ruffle-feathers/ http://betanews.com/2007/04/16/google-s-ad-moves-ruffle-feat... I want my pool cleaning guy to be able to go online and buy a radio commercial advertising his business. If he has to go through a salesperson and negotiate and all that, you've already lost him. I think there is a ton of money sitting on the table waiting to be claimed for this opportunity.
- confiscate 10y ago
  Why do you think there is a ton of money for this? Currently buyers go through salespeople--it's not elegant but not it is working. How much more money would an automated system be able to extract, given that some buyers are comfortable with doing it in-person?
  - starik36 10y ago
    Right now the small time business money is not on the table at all. Couple of reasons for that. One is that it's expensive to buy. One cause of that is that you have to pay sales people. If you remove sales people layer, you would lessen the cost of the ads and allow these people to come to the table. Second reason is that dealing with sales people is a hassle. Their incentives do not align with those of the buyer. Salespeople do not want to deal with small timers because commission is too small.

paulrosenzweig 10y ago

I bought display ads in Nature (the journal) a while back. There's no way to purchase without talking to a salesperson. However, I expect they want to keep it this way.

stevesearer 10y ago
I sell advertising on my site without any automated ad network and it is fantastic. Automating the process might be easier in some respects but I am very protective of of my readers and only want ads which are both high quality and relevant. Having to talk to me is a good filter to ensure that happens.