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I think good marketing automation is very specific to the phase the user is in and doesn't even always involve email. For example, if a user signed up to your S

by 20years 10y ago

I think good marketing automation is very specific to the phase the user is in and doesn't even always involve email. For example, if a user signed up to your SaaS and started the process but didn't finish, an email guiding them how to finish or asking if they need help in that step can be helpful. Or if a shopper added a product to their cart but didn't check out, a remarketing ad showcasing that product with a promo may remind and entice them. So many are just pushing out generic mass emails every 3 days and calling it marketing automation. That is not marketing automation, that is spam.

username223 10y ago
> a remarketing ad showcasing that product with a promo may remind and entice them. Is there a part of you that is still human? If your "user" didn't buy the thing, that may be because that human decided he didn't want it. Pestering him ("reminding" or "enticing") may shove him farther down your sales funnel, but don't pretend it's anything but hostile.
- gk1 10y ago
  "Hostile" is taking it a bit far. If the "reminder" ad wasn't there, then you would just be seeing some other (less relevant) ad.
  - username223 10y ago
    No, I wouldn't -- blocking web spam is pretty easy, and I crack down hard on companies that send me email spam (your "reminders," and everything else from your domain, go straight to the trash). If I have decided that I don't want to buy your thing, you should respect my decision.
    - 20years 10y ago
      I think you may only be seeing things from your own point of view. The % of people that click and complete purchases from these re-marketing ads when they are done correctly is huge. Oftentimes in the 80% range when done correctly. When someone places something in a shopping cart but then leaves without finishing the purchase, that shows intent. There are a lot of things that could have interrupted that purchase. Reminding them about it and even offering a % off promo is very effective and many people appreciate it. Yeah when done poorly, it can be ineffective and overbearing but I think that is the case with a lot of things that are done poorly.

by 20years 10y ago

username223 10y ago

> a remarketing ad showcasing that product with a promo may remind and entice them. Is there a part of you that is still human? If your "user" didn't buy the thing, that may be because that human decided he didn't want it. Pestering him ("reminding" or "enticing") may shove him farther down your sales funnel, but don't pretend it's anything but hostile.

gk1 10y ago
"Hostile" is taking it a bit far. If the "reminder" ad wasn't there, then you would just be seeing some other (less relevant) ad.
- username223 10y ago
  No, I wouldn't -- blocking web spam is pretty easy, and I crack down hard on companies that send me email spam (your "reminders," and everything else from your domain, go straight to the trash). If I have decided that I don't want to buy your thing, you should respect my decision.
  - 20years 10y ago
    I think you may only be seeing things from your own point of view. The % of people that click and complete purchases from these re-marketing ads when they are done correctly is huge. Oftentimes in the 80% range when done correctly. When someone places something in a shopping cart but then leaves without finishing the purchase, that shows intent. There are a lot of things that could have interrupted that purchase. Reminding them about it and even offering a % off promo is very effective and many people appreciate it. Yeah when done poorly, it can be ineffective and overbearing but I think that is the case with a lot of things that are done poorly.