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There is no comparison between search (long tail) and Facebook display ads. Apples to oranges. But how would it be "terrible in comparison" anyway? Say your
by noelchurchill 16y ago
There is no comparison between search (long tail) and Facebook display ads. Apples to oranges.
But how would it be "terrible in comparison" anyway? Say your long tail keyword gets you 50% CTR of 10 impressions a month. And say your Facebook ad gets you .05% of 20,000,000 a month. 5 clicks vs 10,000 clicks. Doesn't look so bad when you think of it that way does it? The CTR has no relation to quality in comparison of Search vs Facebook ads.
Granted the long tail search keyword would probably yield better conversion rates but that's not the argument you made.
- robryan 16y agoBy in comparison I'm more comparing say having 20,000 long tail keywords with having a facebook ad driving people either to one landing page or some key landing pages. It depends on your business, if you can create ads in this long tail way then search will easily return a better ctr, if your are sending people to a small bunch of landing pages from a small group of keywords the result will be a lot closer.