I agree, and it seemed like Chrome was aiming for something like that model for a while. But then Google seems to have backed away from it. Except on ChromeOS

I agree, and it seemed like Chrome was aiming for something like that model for a while. But then Google seems to have backed away from it. Except on ChromeOS, Chrome apps are supposed to be phased out by 2018. Personally, I am really unhappy with the direction of the web right now. Ads have gotten more and more intrusive (particularly on mobile), and it seems like every site is doing some sort of shitty "sign up for our newsletter!" or "but wait there's more!" overlay. Blocking and display-control mechanisms have seemingly fallen behind (again, especially on mobile, where for the typical user there's basically no viable ad blocking solution). I've heard web developers defend all of this from a business perspective (we need the ad revenue), but it seems really shortsighted. All it's going to do is drive users to walled-garden apps, probably dominated by one or two big players in each market category, and the friction to get your content or product in front of customers will increase tremendously.